I’m mad ’cause I don’t think you’re listening. I’m mad ’cause you ain’t paying attention. I’m mad ’cause you’re not ready. I’m mad ’cause I keep telling you and you keep ignoring my advice. Ok, so you couldn’t care less that I’m mad.
Ignore me if you will, but here’s what I know. You keep jerking around about how you’re going to fix your mess, but it’s still not done and “S Day” is just around the corner. “S Day” is March 20, the first day of spring, which is often referred to as the Spring Selling Season.
There’s still a lot of pent up demand and you’re not going to get to play the game ’cause you ain’t ready. Your people aren’t ready, your leaders aren’t ready and your inventory is still screwed up.
You and your staff have been sitting and whining with your heads stuck in the sand. This business is a contact sport and you ain’t contacting.
Can you hear me screaming? Do something…do something even if it’s wrong! I’m sorry if I’m screaming, but I see dealers around the country really “getting after it” and making a difference and I see others letting it “get after them.”
Just in case you didn’t know it, new and used car average grosses will continue to be a challenge. It’s going to take some serious leadership skills to win that battle.
The only way to win the game is to improve total gross. The only way to improve total gross is to be a great used car operator. When you become a great used car operator you sell more new. When you become a great used car operator you sell more parts & service. When you become a great used car operator you sell more used.
When you become a great used car operator, I’m not mad anymore. That’s all I’m gonna say. Tommy Gibbs