Full Court Press Time

March Madness is upon us. Unless you’ve been living under a rock you know that March Madness is the NCAA basketball tournament.

Often these games are won on defense and a full-court press is often a major part of a defensive strategy.

A full-court press is a basketball term that refers to a defensive style in which the defense applies man-to-man or zone defense to pressure the offensive team the entire length of the court before and after the inbound pass.

A full-court press takes a great deal of effort but can be an effective tactic.

Often when teams are behind late in a game, they will apply full-court pressure as a means of attempting to produce turnovers as well as tire opponents.

A team with less talent can beat a talented team by utilizing a full-court press for the entire game. It doesn’t take talent, but it takes a lot of heart and desire to play an “in your face” defense for the entire length of the court for a full forty minutes.

If you’re in the car business today, you need to be in a full-court press. You may very well be behind in the game. Be it good or bad, in the car business every day is a full-court press day. Every minute of every day there needs to be an “in your face” approach.

I know you think you’re doing all you can, but you aren’t, there is always more. If you’ve played sports, you know that is true.

How can you do more? Start by writing it down.

Make a list of all the basic things you know about this business.

Things you now do, things you used to do, and things you’ve heard that others do.
Once you make the list, make a commitment to go into a full-court press for a minimum of the next 21 days.

Why 21 days? Research has proven it takes 21 days to create a new habit. If you will focus on this list for the next 21 days good things will happen.

I’m trying to press you to take action. I’m pressing you to get after it. I’m pressing you to take stock of what you do and how you do it.

I think of every minute of my life as a full-court press. Press on. That’s all I’m gonna say, Tommy Gibbs.

Be Faster!

I’m not talking about turning your used cars faster. I’m talking about picking up how fast you walk. The tempo of your gait says a lot about you.

If you want to energize your team you first have to energize yourself.

If you know me, you know I’m not a very patient person. One of the things that drives me nuts is when people waddle along on a moving sidewalk.

If you’ve ever traveled through the Atlanta airport, I’m sure you’ve seen the moving sidewalks that come to an end, you get off, walk about 25 feet and get onto another one.

I was recently on one with a group walking like a buffalo herd that had just eaten a massive meal. After the exit, I decided to see if I could out-walk them on the side while they walked on the moving sidewalk. Of course, I won.

When you pick up your speed, you energize yourself. When you energize yourself, you energize your team. Speed and energy go together.

Slow walkers tend to think slow and move slow. Not only are they slow, but they are also slowing down everyone around them. By and large, they aren’t going anywhere. It’s obvious that wherever they are going isn’t important or they’d be in more of a hurry to get there.

People who walk fast want to get somewhere fast. But more than that, fast walkers are people that have high energy and are go-getters. Fast walkers are confident, courageous, and all about having a no-fuss in life.

They expect other people to keep up with them and they have a low tolerance for those not in a hurry to get things done.

They often don’t tolerate a lot of words, and if they do, they want you to spit it out fast and get on with it.

Think fast.

Talk fast.

Move fast.

Be fast.

That’s all I’m gonna say, Tommy Gibbs

Prepared or Ready?

That’s different than not being prepared.

You’re never ready.

But, no one is ever ready for the next step.

You’re not ready for college.

You’re not ready for life.

You’re not ready for marriage.

You’re not ready for the next promotion.

You’re not ready for your next business venture.

Just because you’re not ready doesn’t mean you don’t prepare.

Not being prepared means you haven’t studied enough.

You haven’t read enough.

You haven’t sought the right mentors.

You haven’t listened enough.

You haven’t asked enough of the right questions.

You haven’t explored the Internet enough.

Not being prepared means you just haven’t done enough,

That’s all I’m gonna say, Tommy Gibbs

Do You Want The Ball?

One of my favorite basketball drills as both a player and a coach was a drill where two players are lined up, side-by-side with the coach standing in between.

They are spaced about 10 feet apart all facing in the same direction. The coach will roll the ball on the floor and on the sound of the whistle the two players will scramble to see who can come up with the ball. Floor burns on the knees and arms are guaranteed.

One of the reasons my nose is crooked is the result of hitting someone’s head while going after the ball. But, I got the ball, broken nose and all. It’s not always about talent. It’s about wanting the ball.

In sports, business, and life you’ve got to want the ball. As a leader, one of your goals should be to have people on your team that want the ball with every ounce of their souls.

Far too often we have team members, including managers, who wouldn’t dare get a floor burn. They stand there and watch the ball roll.

You will often hear them complain that nobody will give them the ball.

If you want the ball, let it be known you want it, and then go get it.

That’s all I’m gonna say, Tommy Gibbs

Does Speed Matter?

Your inability to move fast is a killer for your used car business. Moving fast puts you in the winner’s circle. Not moving fast puts you in the loser’s circle.

Oh sure, speed hasn’t mattered all that much to you over the last few years. It matters now doesn’t it? Isn’t it interesting how this business comes full circle in the blink of an eye and you’re sitting there thinking, “what happened?”

The speed of your recon operation has a direct impact on your ability to produce gross in the used car department.

And without a doubt, it impacts how fast you get a car out in the Internet world. You cannot afford a 7 to 10-day window.

I’d be preaching to the choir if I went over all the reasons the recon/service department needs to cooperate and for you to get your used cars through service just as quickly as possible.

Unfortunately, many service managers haven’t been trained to understand that your inventory is costing you a lot of money when it’s sitting.

Continuously educating your management team about how fast the market can change on a used car and what it does to your bottom line is critical to your long-term success.

If you want to improve your speed, then you need to take a hard look at my “Life Cycle Management” process.

“Life Cycle Management” will change your used car world forever, make you lightning-fast, eliminate wholesale losses, improve turn and gross profit.

You don’t need to buy anything from me. You just need to understand the concept.

If you’re dead serious you will get off your duff and improve your speed.

If you’re not then you’ll soon be giving back some of those record profits.

Speed Wins. Speed Kills. You get to make the choice.

That’s all I’m gonna say, Tommy Gibbs

Easy?

It’s easy to do easy.

It’s easy to ignore.

It’s easy to look the other way.

Easy to let slide.

We all like easy.

Anybody can do easy.

Being easy causes you to say yes, when you should say no.

Being easy causes you to take your eye off the big picture.

When you take your eye off the big picture, everything around you becomes a little fuzzier.

The fuzzier things get, the more confused you and your staff get.

The more confused you and the staff get, the more little things begin to slide.

Easy now becomes habit.

Habit becomes the norm.

The norm becomes easy.

That’s when rinse and repeat occurs. The problem is that the water you’re rinsing with is murky and dirty.

Expectations begin to drop. Lower expectations become the norm.

The little things can be hard to measure, so they are ignored.

When you focus on the little things, the performance of the team improves.

Why would you want to do easy?

Don’t do easy. That’s all I’m gonna say, Tommy Gibbs

But What?

Unlocking the Potential of ROI:

“I have a great used car manager, but I can’t get him to understand why ROI is important.”

Recognizing the value of ROI is crucial in maximizing profits. There’s a lot of money at risk. We must get a return on our investment.

Bridging the Gap in Understanding:

“Sam is a really smart guy, but he just won’t get with the program.”

Intelligence is an asset, but without alignment with the overarching goals, it’s kind of a wash. Ensuring everyone is on the same page fosters a harmonious and efficient work environment with everyone being on the same page.

Turning Auction Challenges into Opportunities:

“Dave is a great buyer, but we never make money on the cars he buys at the auction.”

A skilled buyer is an asset, yet turning auction acquisitions into profit vehicles involves strategic decision-making and the shortening of the life-cycle of these always problematic units.

Balancing Intelligence and Practicality:

“Smart guy, but no common sense.”

Intelligence alone is insufficient; marrying it with solid common sense ensures a better end result.

Optimizing Inventory Management:

“Marsha is a great used car manager, but we have a lot of stuff over 60-days old.”

Efficient inventory turnover is a key metric. Addressing aged units requires proactive measures and strategic adjustments to the sales approach. There’s no excuse for a 60 day old unit.

Overcoming Space Constraints:

“I know we need more technicians, but we don’t have enough space.”

While space constraints may pose challenges, finding innovative solutions or optimizing existing resources can often provide a way forward.

Aligning Pricing Strategies with Market Dynamics:

“My used car manager is really smart, but won’t price our cars to market.”

Acknowledging market dynamics and adjusting pricing strategies accordingly is essential for staying competitive and maintaining profitability. When you combine data and common sense, you win.

That’s all I’m gonna say, Tommy Gibbs

Attack The Top Ten

Attack your 10 most expensive units every day.

How simple is that?

Require the used car manager to print out the 10 most expensive units each day. Distribute a copy to all the members of your management team including BDC, Internet, F&I, Desk Manager, GSM, GM, Prep Manager and Service Director.

Everybody must be on the same page with a sense of urgency on these units. With a few exceptions, these units don’t make the kind of money they ought to make based on the amount you have invested in them. You will often find they are the very units that are starting to age on you and the ones you end up giving away at the end of their lifecycle.

They are competing with your new car business and there are fewer butts that can fit in the seats. The longer they sit, the uglier your grosses are going to be.

Three bullet points:

1. There should be a clear understanding with your Service Director that if for any reason one of these cars or trucks is sitting in the service department, they must get it out of there in a hurry because it’s one of your ten most expensive units.

2. Throw your normal retail pricing scheme out the window on these cars. You should price these 10 cars to the public at a bargain-basement price. The sooner they go away the better. There’s only one exception to this approach-don’t do it on any of the 10 cars you always do well with. Use some common sense.

3. Consider putting a bonus on these cars regardless of the number of days they have been in stock. (Not all, but some.)

Historically, here’s what happens. We have a car in inventory that’s around 60 days old. We are more than happy to sell it for what we have in it or less, and we are more than happy to pay a $500 bonus on it to make it go away.

If this becomes a habit for you, eventually your salesman’s compensation percentage gets out of whack to the tune of 22, 25, 28, even 30 percent.

After all is said and done, and when the packs and all the crap shake out, most dealers are looking to get to 17 percent to 20 percent in salesman’s comp.

The point is you are far better off paying bonus money on these units sooner rather than later, regardless of the number of days they have been in stock. It will help you move the unit and avoid sales compensation creep.

The keys to remember:

1. Create a sense of urgency on these units.

2. Make these units go away faster.

3. Make what you can and run.

4. Put some bonus money on the most problematic ones.

Be an attacker. That’s all I’m gonna say, Tommy Gibbs

Things We Say Make a Difference

1. I need your help.

2. What can I do to make your job easier?

3. What do you think?

4. We can fix this!

5. How are you? (And mean it.)

6. Let’s get our heads together!

7. I trust your good judgment.

8. You’re the best!

9. Let’s make something happen!

10. You rock!

11. It’s not a problem, it’s an opportunity.

12. Gimme a high five!

13. Tell me about yourself.

14. You’re amazing

15. Love ‘ya.

Have you got a key word or two? Come on, share it with me…

That’s all I’m gonna say, Tommy Gibbs

Are You Proud of Your Numbers

Even if you don’t have your final statement, you should have a pretty good idea of what the final the numbers are going to look like.

So, rock star, how do they look? I’m thinking you’ve had one of three reactions to your numbers:

1. They look great. Could have even been better, but a little pat on the back is in order.

2. They are ok. Kind of pleased, but you know you could have done a lot better.

3. Not happy at all. What a wasted year. You are super disappointed and know you have to do better.

While you have that statement out, take a look and see if you have any used units over 60 days old. Even one is too many.

That being said, the odds are pretty good that you’ve not made as much money as you think you have, and if by some chance you lost money for the year, you’ve lost a lot more than you thought you did.

I hope the reasons are obvious, but if they aren’t, let me enlighten you a bit.

If you had to liquidate your used car inventory today, your bottom line would take a real hit. The fake news is you think you’ve made money. The real news is you haven’t made any, or at least not as much as you thought.

If you’re the owner or GM, keep in mind someone’s paycheck has been impacted in a positive way from that stuff that’s been sitting. The company’s paycheck, not so much.

A simple New Year’s resolution for you is to fix it. Fixing it doesn’t mean dumping stuff at 60 days old. Fixing it is understanding there’s a retail buyer out there at some number. Retailing early at some price is far better than dumping or retailing late.

I’ve been doing this a long time and for the life of me, I don’t understand the mindset of keeping aged inventory. I’m sure you have a great excuse for doing so.

Keep in mind, there’s not a unit in your aged inventory that you couldn’t have already retailed at some number. Think retail, retail, retail.

The choices you have are to keep on doing what you’re doing or do something that will dramatically improve what you’re looking at this time next year. Enjoy your numbers.

And never forget, having aged used cars is just stupid. That’s all I’m gonna say, Tommy Gibbs