The Tipster has some tips for you. But, before I give you some tips let’s get to the heart of this article. If you want to have a record 2011 it starts right now. Not December, Not January 1, Not the First quarter of next year…It starts right now…Let your motto be “If it ain’t broke, fix it anyway.”
Trust me on this one, it may not be “broke”, but if you let it sit long enough it will eventually break and you will be blindsided.
Tip # 1-Dissect each department. Break them all down. Pretend you are starting from scratch. Don’t assume anything. Nothing is sacred. Be ready to change and perfect any and all processes.
Tip #2-Analyze, analyze, analyze. Make the numbers work. Here’s a number you need to make work. 120%. Once you have figured out how many units you should be selling, think of how many sales people you will need to get the job done. If you think your volume number is 100 and you think your team will average 10 units each then the number of sales people you need is 10. Right? Wrong!
What you really need to get the job done is another 2 sales people. It takes 120% of what you think you might need. There are always a few sales people having a bad month. You fire some. Some quit. Someone is sick, broke a leg or whatever. You cannot hit your number doing straight up math….Think 120%. That’s how you will get your number. Don’t worry about overloading your sales force. You need to worry about overloading your bottom line.
Tip#3-Relocate; as in send some folks packing. Loyalty is a wonderful thing. Too wonderful. Yes it’s a people business, but darn it, it’s a business. You’re not running a charity. There are some people that just need to go. If you love them so much you can’t part with them, then send them to the farm and mail them a check each month. Get someone on board who can get the job done.
Tip #4-Now that you’ve analyzed and figured out your team, lay out the new plan. Bring your key players into the new plan. Let them have some input. It’s ok to let them think it’s their idea. The more they think it’s their idea, the better.
Tip#5-Present it to the entire management team. Your key managers have to help sell the plan and create “buy in.” Buy in is critical to the success of the organization.
Tip#6-Educate the team. It doesn’t matter how long you are in this business you need to continue to look for opportunities to ramp up your performance. Educating the team is never an expense. It’s an investment in them and your future.
Tip#7-Put the plan in play now. Not January 1. Now is the time to get the kinks out. It’s like spring training. You want to be able to rock and roll on January 1, not March 1.
Tip#8-That’s all I’m gonna say. Tommy Gibbs