As a new car dealer for over 20 years the training of salespeople was big on my list of priorities.
We always had someone in charge of training of which I was always a part of. At one time we even had an offsite training center that was state of the art with video cameras for role play, etc.
As I’m writing this, I’m sitting here shaking my head because I just don’t get it.
Over the last few weeks I’ve driven by the same dealership at various times of the day and there are always 4 or 5 salespeople standing out on the “porch,” looking like they are getting ready to mug the next customer that shows up.
If I were a customer there is no way I’d be pulling into customer parking and take a chance with that mob standing there.
How can this being going on in today’s world?
Where’s the leadership?
Have we not learned anything over the past 20 years?
All that money you’ve tied up in your CRM and technology going right down the drain.
The owners of the dealership are friends and clients of mine.
I know their culture.
I know their standards.
I know what they believe in.
This doesn’t match any of it.
If you’ve ever wondered why you can’t get and keep good people here’s part of it right here:
People want to feel productive.
People want to feel like they are contributing.
People want to work for an organization that’s disciplined and gives direction.
Why would anyone with half a brain want to work in an organization that has no more direction than this?
Here’s the reality; that store isn’t alone. Some of you have the same issue.
Open your eyes, there’s a hot mess out on your porch and it’s costing you money.
Oh yes, there’s training going on at your dealership. It’s happening right out on the porch.
That’s all I’m gonna say, Tommy Gibbs