The Truth Appears

I’m not always right, but I’m often right because I pay attention and I study the car business every day. I’m not a numbers genius, but there are some numbers in the car business that even I can understand and that can’t be denied.

A few months ago I introduced my readers and clients to my 30/30 spreadsheet. Dozens of dealers send me a copy of their spreadsheet at the end of each month.

As you can see from the below examples it’s very telling. If you weren’t a believer in selling units fast there’s a pretty good chance you will be if you start tracking 30/30.

Your goal each month should be to improve the percentage of units being sold in your first 30 days of ownership VS those being sold after 30 days.

Let the convincing begin. That’s all I’m gonna say, Tommy Gibbs
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