Should You Change Your Dress Code?

I’m not suggesting you take such a bold step as to change your company’s dress code, but maybe you should change your personal dress code?

I’m talking about you giving up that casual look that so many dealerships have gone to.

The argument and justification for the casual look is that the customer feels more comfortable and relaxed. The only person feeling more relaxed is you.

The customer is making the second largest purchase in their life next to a home. Do you think they want to do business with a slob? You can hide a lot of flaws with a nice business suit.

Oh, I know if you are dressed in a suit then it’s too intimidating for the customer and they won’t buy the car. Really? You’ve got to be kidding me. Look, if your people skills aren’t any better than that and you can’t overcome wearing a suit, then it’s a miracle you’ve lasted this long.

Not to bring politics into this, but I think most would agree that the President of the United States is one of the most powerful people in the world. Does he really need to wear a suit? No, but it brings respect to the office and the position. You are no different.

I’ve had 20 Group consultants tell me, “Hey, we will all be dressed casual, so feel free to dress casual for the meeting.” As much as I appreciate the offer I have never taken them up on it.

For me it’s not about trying to create respect for me, it’s about being respectful of my audience. For you, it’s about being respectful of your clients and your associates. When you give respect, you get respect.

Dressing up never goes out of styyle, I don’t care who your audience might be. That’s all I’m gonna say, Tommy Gibbs