I’d like to think I’m a great salesman. Most great salesmen are easily sold. I wanna be sold. I’m begging to be sold. I’m begging you to sell me.
So come on, sell me on why it’s ok for you to keep used car inventory past 45 to 60 days. Recently, I’ve had a few dealers tell me inventory is so hard to find that they are keeping cars longer.
How does that help your inventory problem? Come on, sell me.
Does keeping a car longer ever make you “more money?” Come on, sell me.
Do you make a greater ROI when you sell a car at 90 days vs. 30 days? Come on, sell me.
When you keep a car longer, do you make more money on it than if you sold it sooner? Come on, sell me.
You can’t get the units through reconditioning fast enough so you want to keep them longer? Come on, sell me.
You can’t find inventory so you want to hold them longer? Come on, sell me.
The big volume players such as CarMax and Texas Direct have to buy most of their inventory. You can’t find cars, so that’s a valid excuse for keeping them longer? Come on, sell me.
Do you really think holding cars longer is the answer? Come on, sell me.
I’ve never had a dealer who was committed to a short turn say they regretted the strategy. I’ve had lots of dealers regret keeping cars past 60 days. Come on, sell me.
I like being sold. Come on, sell me. I’m waiting. I’m still waiting to be sold. That’s all I’m gonna say, Tommy Gibbs