Here’s what you have to understand, just because you are having success doing it your way, doesn’t make it perfect. Your way is not perfect. There are many ways to be successful in the car business.
Focus on new cars
Focus on used cars
Focus on both
Packs
No packs
Four square selling system
One price selling system
Do your own thing selling system
If I could…would you
Paying on gross
Paying on volume
Paying on a combination of the two
Paying a salary, plus
New car managers appraising cars
Only the used car manager appraising cars
Anybody can appraise cars
Trade walk
No trade walk
Lot walk
No lot walk
My Life Cycle Management Process
We will find a butt for every seat
Separate recon team
All cars go in the main shop
Buying cars online
Never buying cars online
Attending weekly auctions
Buying cars from the public
Separate used car sales building
Sell everything out of one building
Teams in the service department
Groups in the service department
Conventional service department
Newspaper advertising
Radio & TV
Internet
Little bit of everything
10 Photos per car
40 photos per car
100 photos per car
Charge the used car department full retail from the service department
Discount service work to the used car department
Charge a set fee to each car
Charge no recon to a used car and make it a line item
Using a menu in F&I
Not using a menu in F&I
Hiring only green peas
Hiring only experienced
Hiring anyone who can fog a mirror
And the list goes on and on.
You should want to be perfect, but you’re not. The only way to get close to perfect is to keep looking and to keep trying for perfection. If your store is making $1,000,000 a month you’re still not perfect.
There is always more to do and something to fix. That’s all I’m gonna say, Tommy Gibbs