I want to ask you about doing a trade walk every day. First, let’s make sure we’re on the same page as to what a trade walk happens to be:

1. All units traded or purchased are parked in a staging area as they come into the inventory.

2. Every morning, all the members of the management team, plus any available sales people, will hold a meeting in front of each unit, discussing how high or low we might be in it, its pros and cons and conclude a disposition and a unique strategy for that unit.

3. Disposition meaning, wholesale or retail.

4. Strategy meaning, using my life cycle management process to determine the allocated shelf life of each unit and how we intend to retail it within the assigned life cycle.

Do you agree that the trade walk is a good idea?

Why aren’t you doing it? That’s all I’m gonna ask, Tommy Gibbs

At this very moment you might not have an aging problem with your used car inventory. But, trust me on this; at some point you’re going to wake up one day and have a real mess on your hands.

Dealers have different definitions for what they consider to be an aged unit. For me, it’s anything around the 45 day mark.

Some things to keep in mind:

1. If you have aging problems, one of the causes is that you haven’t previously been pricing your inventory competitively.

Once you start pricing your cars “to market,” you’re going to see your grosses go down. Do not blame your vAuto pricing tool for the lack of average gross. Do not blame Auto Trader. Blame yourself for not taking action sooner.

2. If you have aged inventory, it’s choking you to death. You will never maximize your new car and used car sales potential as long as you have aged inventory.

Sure, you will get lucky once in a while and have a good month, but you will never be consistently great until you fix the problem.

3. Asking your management team to work you out of your aged inventory isn’t the fix. Some of your managers may have helped put you in this problem, but the reality is your lack of discipline and enforcing a 60 day turn is the root of the issue at hand.

Asking your managers to retail you out of your current mess is only prolonging the agony and hampering your ability to “do business” today.

A Strategy To Consider:

Re-appraise all units. Put them dead on the money. Once you do that then you have to decide how you’re going to eat the excess. There are a number of accounting tricks you can use, but in one way or another you’re going to eat some big bucks.

You could absorb some of it each month in wholesale losses or take the hit on your end of year statement. You’ve been hiding the losses way too long. Time to get on with it.

What you don’t want to do is to take your aged stuff to the auction, dump it and start over.

Let me give you a little math to think about. Let’s say you have $100,000 worth of water on your lot right now. If you take those units to the auction you will lose the $100,000.

If you write them down, they are now on the money and when you retail them you might generate $70,000 in used car gross. In the big picture you lose $30,000 vs. $100,000.

But here’s the problem. You cannot and should not do such a write down and keep running your used car department the old fashioned way or however you’ve been running it. You have got to make some disciplined changes and fix what got you so screwed up in the first place.

Remember the part where I talked about writing your inventory down and putting it on the money? What you need to do at that point is use my “Life Cycle Management” process.

As you re-appraise each unit, you need to assign them the number of days you are going to allow each unit to stay in your inventory. I recommend 20 to 60 days max. As you get better at this you should be shooting for 45 days max.

A 20 day car might be a car you are buried in; bad color, bad miles, bad equipment or a high dollar unit. You and your staff ought to know which units give you the most problems and tend to age.

A 60 day car might be a nice trade-in or something you purchased from one of your customers. You have to set your own criteria.

Remember, when you assign life cycle management, the goal is to price the units attractive enough that you find a retail buyer within the assigned life cycle. If you don’t sell it within the assigned days then the unit has to be wholesaled at the auction.

As you clean your inventory up your average gross profit will improve even though you are retailing some of these units faster at lower grosses. The reason it improves is because the units that you have determined to be problematic and have given a short life cycle, are the very units that in the past have been aging on you and destroying your gross profit.

I realize this is painful and difficult to do, but once you get on a 60 day turn you will never want to go back. Your challenge will be to have the discipline not to let anyone talk you into keeping units past 60 days.

There are always excuses. Your motto should be “talk to the hand.” That’s all I’m gonna say, Tommy Gibbs

I sold my first car off my dad’s clunker lot on Broad St. in Richmond, VA when I was 12 years old. The summer of my junior year in high school I sold cars at Manchester Mercury on Semmes Ave.

Back in those days the customer signed 3 or 4 blank contracts and got roughed up by the dealership personnel. The keys to their trades were thrown on the roof, trades often hidden, and they were told they had to buy a car because their car had already been wholesaled.

Back in 1972, after a couple years of teaching and coaching I, like many of you, got in the car business until something better came along. Obviously nothing better came along.

In those early days, selling systems were the latest and greatest thing to hit since man landed on the moon. Turning the customer over multiple times was the norm and “if I could, would you,” became the closing tool of the day.

The business has changed a lot over the years.

Back them we didn’t have the Internet. We didn’t have third party leads. We didn’t have Google. We didn’t have vAuto. We didn’t have Vin Solutions. We didn’t have Auto Trader. We didn’t have Manheim online auctions. We didn’t have social media.

We didn’t have millennials as customers and employees. We didn’t have customers in their 50s, 60s, 70s and 80s who would rather shop online than spend 3 to 4 hours in a dealership negotiating a deal. We didn’t have 7 year old kids that could figure out your iPhone in a New York second.

What we did have were people in the business who had street savvy and a desire to make a lot of money. They had a strong work ethic and a willingness to grind it out 12 hours a day. And, we still had some questionable business practices. Truth in lending was right around the corner.

For many years, managers have worked deals from cost up and have been able to achieve a desired gross profit regardless of paying full retail in parts and service and/or having packs added to the cost of the cars. The skill level of those passing through the business back then was extraordinary.

No doubt a lot of things have changed over my many years in this business.

But, guess what hasn’t changed? Pay plans!

Most dealers are still paying sales people and sales management on gross profit with volume bonuses thrown in here and there.

With so many customers shopping the Internet, does it still make sense to pay on gross profit?

With a different breed of team members coming into the business, does it still make sense to pay on gross profit?

With prices being established well before the customer gets to the dealership, does it still make sense to pay on gross profit?

With customer’s expectations changing so much, does it still make sense to pay on gross profit?

With 90% of the dealerships using a pricing tool, does it still make sense to pay on gross profit?

With 90% of the public walking around with a personal device that can pull up pricing in a heartbeat, does it still make sense to pay on gross profit?

With the factory having so much control on how you price your cars and such low margins, does it still make sense to pay on gross profit?

With you paying so many flats and minimums, does it still make sense to pay on gross profit?

I’m just asking, does it still make sense? That’s all I’m gonna ask. Tommy Gibbs

Yep, here we are again. October is almost over. October is the perfect month. “Perfect for what?” you say. Perfect for figuring out where you’ve been and where you want to go.

I can’t say that math was one of my best subjects, but I can divide by 10 real easy. At a glance I know what the averages are for any line item expenses, sales volume and gross profit.

What also makes October a perfect time is it sets the stage for the next year. Now is the time to start planning for 2016. Waiting until the last week in December to get your plan together is a really bad strategy.

This is the perfect time to dig in and firm up your fundamentals in all departments. This is the time to get back to basics. This is not the time to cut back on your training.

This is when you need to amp up your thinking, stretch your organization and stretch your imagination. If you don’t have a solid foundation of basic processes you will never maximize your success.

This is the time to take control of the “evaporation factor” that’s been occurring all year long. This is the time to stop the “process bleeding.”

Your long term plan should include joining a Twenty Group and attending the NADA convention. Look, we all get lazy, and get caught up in our daily routines. Attending these meetings gets you revitalized. It gets you outside of your daily box and opens your eyes up to what the possibilities might be. Seems like a no brainer.

This is the time to make those plans. Teamwork is critical if you’re going to maximize your bottom line. To keep your team on the same page you have to constantly communicate to them what the expectations are and what processes they are expected to follow.

There is no “shake ‘n bake” solution. You don’t fix it and walk away. You fix it and re-fix it.

What to do?

1. Ask yourself if you can improve your processes? If you focus on revamping your processes, what effect do you think it will have on your business? It is an absolute fact that regardless of how well disciplined you are, over time your processes are going to evaporate. The best piece of advice I can give you is to lock yourself and your management team in a room and review every detail of your selling processes. Be brutally honest with yourself. Then take the necessary action to get you back on track.

2. Can you improve your team? Got the wrong players? Now is the time to make the changes. If you already have the right team in place then it’s time to let them know what your expectations are and show them the plan and the path to achieve those expectations.

3. Don’t think of your planning as “you now having a plan.” Think of it as a “mission.” Plans can fall apart. When you’re on a mission you stay after it until you succeed and then you stay after it some more.

I’m on a mission to get you to re-think what you’re doing. I’m on a mission to get you ready. That’s all I’m gonna say, Tommy Gibbs

A tough subject, isn’t it? The who and the how are critical to your success. Of course the smart money says you use the vAuto appraisal tool. The who is often the mystery.

Does your dealership allow anyone on the management team to appraise a unit? I realize some stores only have a manager or two, so there are variables tied to that answer.

In an ideal world you never want the same person appraising the car that’s working the deal on a car. When the same person is appraising the car that’s working the deal, that’s like throwing Brer Rabbit in the briar patch.

And then there’s always that dreaded “bump.” The question is who gets to make the bump? Again, it’s one of those variables depending on the size of the store.

In a perfect world it’s the GM or GSM. Sure, the used car manager can bump him or herself, but that’s usually due to pressure from a co-manager, which doesn’t usually work out too well.

Here’s another fundamental rule you need to keep toward the front of your brain operating gear. Never bump an appraisal to make gross profit. If you need to bump an appraisal to make a deal, that’s way different.

Putting the right money on a unit is always a challenge. Stealing units is no more the answer than burying yourself. Keep in mind that most of your inventory problems come from purchase cars not trade-ins.

If you’re going to hurt yourself you are far better off to do so with a trade than with a purchase car. At least you’ve earned a new customer and have a chance to make up income in other areas such as F&I, service, etc.

Never forget that your ability to put the right number on a unit is the key to the success of the entire dealership.

But who is to say what the right number is? Often it gets down to your ability to retail that unit. This business is not about wholesaling, it’s about retailing.

You never know if it’s the “right number” until you sell the unit.

There’s an old saying, “If I could buy them for wholesale book prices and sell them for retail book prices I’d be very rich.”

That’s all I’m gonna say. Tommy Gibbs

I had great mentors when I first got in the car business. One of the first things I learned was that when a salesman was working a deal the whole world stopped.

Most of us are familiar with the tower or desk concept, the area where deals are worked, which can at times be like Grand Central Station. It’s the nerve center. It’s the airplane control tower. It’s the emergency room and ICU all rolled into one.

What it’s not is a place to socialize, but socialization does happen there. With that being the reality, the management staff has to have the discipline that all silly activity stops when a sales person walks in the room. To this day when I’m in a dealership and a sales person walks in the tower I want to say, “Whatcha got?”

Sometimes they have a deal. Sometimes they have a question. Sometimes they need encouragement. Sometimes they are looking for a little push. Sometimes they are just lost. But at all times I want them to know I care about them and I’m there to help them do business.

If you’re not already using the term “Whatcha got,” maybe you should. By saying “Whatcha got,” you will get a lot and you will create more moments of excitement that lead to making things happen.

That’s all I’m gonna say, Tommy Gibbs

The two hot topics of conversation of late, actually all of the time, have been how to find more cars and how to hire more and better people.

That same conversation occurred 20 years ago and will occur 20 years from now. The reality is that there is no simple fix to either of these problems.

If you think hiring a rock star buyer will solve your inventory problems in the end you will probably make them worse. If you think hiring an outside company to recruit, hire and train a group of new salespeople is the answer, it’s probably not going to work out that well.

These are the two toughest problems facing all automobile dealers and there is no one fix and voila it’s done.

Finding great players is a full-time, never-ending job. It’s just like being in the coaching field. Great coaches are always scouting and recruiting. If you are looking for a magical ad to put in the paper that’s going to attract your next superstar you may be waiting quite a while.

If you are looking toward the next great job fair and think you’re going to find 10 college graduates for your sales team that will carry you to the Promised Land, you are in for a very long day. It doesn’t happen. It doesn’t work that way. If you wait to hire people when “you need” them you are never going to find the people you need.

You and your assistant coaches have to be recruiting every minute of every day. You should be recruiting your customers, the sales clerk at the shoe store, your next-door neighbor, the waiter or waitress you meet at lunch or the enthusiastic hostess you met at Applebee’s.

One of the most successful General Managers I know was working at Wendy’s when he started selling cars.

I love college graduates. It’s not so much what they actually learn, but it does show they can stick to something. However, the odds of them sticking with you are not very good. Most college graduates don’t see selling cars as a “step up” in their life.

What you should be looking for is someone who feels they missed the boat and this is their big chance. Someone with a year or two of college is a great selection. They think they screwed up by not finishing school and they see what you offer as a super opportunity. And of course it they have a sports background all the better. They are used to getting knocked down and getting up.

As for finding more inventory…Hey coach it’s the same thing. It’s a constant thing. There is no one answer. If you are going to succeed in finding used car inventory you cannot leave any stone unturned. Trades, mining your customer base, online auctions, auctions, for sale by owner and any other brilliant idea you can come up with. But, none of them in and of themselves will give you the inventory you need. If you are only looking for cars when you need them you are going to end up with a lot of cars you don’t need.

When it comes to finding people and finding inventory they both require an ongoing effort by the entire management team. When you dabble in finding people and cars when you most need them, it’s like plowing a field uphill with a mule.

When you can convince your management team that we all have to look for inventory and people in multiple ways then you will at least have some control over your destiny.

It still won’t be easy, but the alternative is far more frustrating and a lot less rewarding. That’s all I’m gonna say, Tommy Gibbs

The conversations I hear today about the car business aren’t much different than the ones we had 20 years ago.

Back then, dealers were complaining about their new car inventory and the factory allocation system. They are still complaining about new car inventory and the factory allocation system.

Odd as it may seem, we often put a lot of energy and wasted effort into trying to control the things we don’t have control over and miss a real opportunity to control the things we can.

I like to compare the car business to the coaching field. Coaches never have total control over the game, but they do have control over the things they do to prepare for the game. You can take control by preparing the team.

Great coaches study the game 24/7/365. If you don’t live, eat and sleep the car business, then you will never be able to control what you can control.

Successful coaches understand that to control the game they have to teach the game. They make an investment in time and resources to ensure the team understands the plan and how best to execute it.

Your mission as a coach is to create an ongoing environment that demonstrates you are committed to training and developing your staff at all levels. “Controlling what you can control.”

Dealing with the factory can be a love/hate relationship. That’s never going to change. Mostly it’s wasted conversation.

There are so many things that you can do today to control and improve your business. Talking about your new car allocation issues isn’t one of them.

That’s all I’m gonna say, Tommy Gibbs

We in the automobile business make a big deal out of processes. With very few exceptions most would agree the dealerships with the best processes make the most money.

What I find so interesting is that even though we know this to be true, our processes are often left to the interpretation of managers who may or may not even believe in the stated processes.

Frequently, the leader has the processes in his/her head and they may even be written down somewhere, but it’s not a point of focus on a daily basis. Without a doubt, processes need to be refined, coached, discussed and recommitted to each and every day.

When you apply and focus on your processes your organization becomes a powerful operating machine. When things are simple they become efficient and your profits go up.

Aside from having great people, can we agree that processes are the most powerful tool in your arsenal of improving your business? If that’s even close to being true why is there so little focus on spreading the process message?

Some questions to answer:

1. Do you have documented processes?
2. Do the members of your team know the processes as well as you do?
3. Do you sell the processes as part of daily coaching activity?
4. Do you know who the believers and non-believers are?
5. Is it time to revise your processes?
6. Is it time to have a “process revival?”
7. Is it time for you stop talking the talk and start walking the walk?

That’s all I’m going to ask, Tommy Gibbs

Joe Maddon at one time managed the Tampa Bay Rays. He’s in his first year at the helm of the Chicago Cubs. If you follow baseball you know what a storied and losing history the Cubbies have. They are currently having one of their best years ever and stand a good chance of making the playoffs.

Maddon is a bit of a strange duck. Some would call him eccentric and for sure an out of the box thinker. He does a lot of weird and interesting things with the way he manages the team.

His theme this year is “Do Simple Better.” When you break our business down, more often than not what makes or breaks a dealership is the ability to “Do Simple Better.”

Here are 5 simple things that maybe you can do better.

1. Early Intervention-you can’t manage activity by staring at your computer screen. Get up move around. Look for trouble. Trouble meaning a deal is getting screwed up before it even has a chance.

2. Improve Your Selling Processes-odds are the evaporation factor is chasing you like a base runner caught in a rundown. Pay attention. Get on it. Stop the evaporation.

3. Don’t Short Cut Your Appraisals-Take your time. Look for a way to make it happen. Do it right. Get it right.

4. Speed It Up-It takes too much time to get your used vehicles through service. Find the bottleneck. Fix the bottleneck. You can do better.

5. Listen More-Take someone to lunch. Someone you would never take. Listen to them. Amazing the things you might learn.

Make your own list.

Do simple better. That’s all I’m gonna say. Tommy Gibbs