But, But, But…

Everything you say before the word “but” is meaningless.

You might say something like “I have a great used car manager, but I can’t get him to understand why ROI is important.”

This is fun, let’s do some more:

“I have a great used car manager, but we have a lot of stuff over 60 days old.”

Oh, gosh this is awesome, let’s keep going.

“We have a great website, but our photos are awful.”

“We have prices posted on our used cars, but they don’t match the prices we have on the Internet.”

“My used car manager is a great closer, but he doesn’t understand how to price used cars.”

“Curtis is a great buyer, but makes poor buying decisions by buying too many high dollar cars.”

“My used car manager is one of the best in the business, but we’re only getting 5 turns a year.”

“We have a great service department, but we can’t get them to get used cars through the system in a timely manner.”

“My general manager is awesome, but his people skills are terrible.”

“We spend a ton of money in advertising, but we haven’t figured out what role digital plays in our business.”

“My used car manager is really tight with all the wholesalers, but we always lose money when we sell them a car.”

“Steve is one of our best managers, but he doesn’t want to change from old school thinking.”

This whole “but” thing is simply an excuse and/or a weakness as to why you are not willing to deal with the problem or issue at hand.

Ok, one last but…”Tommy Gibbs is really expensive, but he’s made me so much money I feel brilliant that I hired him.”

Gotcha! That’s all I’m gonna say, Tommy Gibbs