Going back to 2013 (Article) and even further I’ve been trying to tell you that now was the time to take action.
I’ve continuously said you cannot afford to do things when you “have to.”
I’ve said time and again that you need to be leading from the front and not chasing from the rear.
I’ve talked for years of the fact that you don’t need those big fancy showrooms. I realize that can be a tough fight with the factory, but some of you let your ego get in the way with size, cost, and sizzle.
I preached for years that all salespeople need to become Internet salespeople. People want to deal as little as possible with your staff in the showroom.
Even without the coronavirus you’ve seen showroom traffic dwindle year after year.
How many times have I said you have to be set up with electronic signature so you can do as much as possible online?
So here we are; social distancing is the theme of the day and many dealers are scrambling to change up their business models.
Some of you have heeded that advice and are in better shape than others. Even so, you still have work to do.
I hate to be the bearer of bad news, but there’s no going back to “normal.” This may well be the “new normal.”
If you’re not already dialed into the new way of doing business you need to quickly go into a “balls to the walls, take no prisoners” mindset and sense of urgency.
Put as much time and money in as you have to. We’re at that point in time where you don’t have a choice.
Now you have to, which is never the position any of us want to be in. You just have to do it. That’s all I’m gonna say, Tommy Gibbs