Most dealers fall into one of two categories. Either they think they run the best show in town or they think they know who runs the best show in town.
If you do see yourself as being the best operation in town, you poke your chest out, toot your own horn and strut down the street once in a while.
If you don’t see yourself as running the best show then you probably know what your flaws are and you’re trying to fix them because of course, you want to be the best.
Regardless, if you think you’re the best or not, it’s a safe bet that for as long as you’ve been in the car business you’ve compared yourself to other dealers.
Stop it. Your team members and the consumers in the marketplace aren’t comparing you to other dealers.
They are comparing you to Apple, Amazon, eBay, Zappos, Starbucks, The Ritz, Disney and a host of other great operations. Being better than your competitors isn’t good enough anymore.
If you’re not studying some of those that I mentioned, you should be.
If you’re just studying and comparing yourself to other car dealers, you might be the best in your immediate neighborhood, but you’ll never be the best of the best. That’s all I’m gonna say, Tommy Gibbs