I want to talk about Jim Press. I actually started this article a month  or so ago, modified it somewhat and sent a different one out. I did that  because I got chicken as I was concerned I might offend some of Mr. Press’s  Toyota dealer friends. Due to a recent news article I’ve modified it again and  decided to let it fly; so hang on.
It’s probably impolite to talk about someone you don’t know. I guess  I’m just impolite. I mean I kind of know him. I’ve been around him 4 or 5 times,  heard him speak maybe a half dozen times and certainly read a lot about him.  Was he a hero at Toyota or what? What a superstar! So he goes to Chrysler to be  their savior. What did he save? Nothing. What did he do? Nothing. 
As you know it was announced a few months ago that he was  leaving Chrysler. In addition, the Detroit News reported on September 18th that  Jim Press, Chrysler Group’s outgoing deputy CEO, owes almost $1 million in back  taxes and has been sued by his credit union for defaulting on a $609,000 loan.
I’m going to make a couple of reasonable assumptions.  First, he lived in California while working for Toyota before his move to Chrysler  and Detroit back around September 2007. I might have this wrong, but I don’t  think the real estate market had crashed in California back in 2007. Second, if  you’re moving from California to Detroit I would have to think you would be in  an excellent real estate bargaining position. How could you not come out  smelling like a rose moving from California to Detroit when it comes to buying  a house?
I keep coming back to my famous saying, “You’re never  as smart as you think you are and you’re never as dumb as you appear.”  He appeared brilliant during his Toyota days and now he looks pretty dumb. Was  he all that smart at Toyota and all that dumb at Chrysler? The answer in both  cases is no. At Toyota he was at the right place at the right time in history.  Great product, great organization and some darn good dealers to work with. I  don’t want to burst your bubble, but I highly doubt the dealers he inherited at  Chrysler were any worse than the ones he had at Toyota. The mere fact that so  many of those Chrysler dealers survived over the years is a testament that they  were outstanding dealers and probably a lot better than some of the Toyota  guys. 
I don’t want to take anything away from you Toyota dealers,  but some of you were also in the right place at the right time. That goes for  some of you Honda and Lexus dealers too. Yes, some of you maximized your mess,  but some of you just happened to be in the right place. We all have known  dealers who have had hot franchises, but couldn’t sell themselves out of a wet  paper bag. Lousy Dealers + Hot Product=Profits. 
But then I’ve known some others over the years, two that I  can think of from my home town of Va. Beach, VA, Ken Hall and Tom Riddle,  (Tom’s deceased, but what a guy) who absolutely maximized the profit potential  with a few good franchises. These were two hard working, hard driving guys. As  the story goes Ken Hall sold his operations a few years ago for $250,000,000. Not bad for a guy who started out as a “car salesman.” 
So, I want to make sure I acknowledge dealers like these  two who absolutely took advantage of having a great franchise at the right  time. But, I also want to pick on those who have been shooting fish in a barrel  for so long.  
Back to Jim Press. Like I said, I don’t know him personally  and I’m sure he’s a nice guy. I wish him well and hope he can recover from  whatever hard times he might be going through. He has some good leadership  skills, but how great do you think he would have been had he been running  Chrysler in the early 80s or Hyundai in the mid 80s?  If the truth be  known, he learned his best skills during those years he spent at Southeast  Toyota under Jim Moran. You can say want you want about Moran. Yes, hard  driving, hard nosed, but the one thing he understood is that the dealers were  his customers. He knew how to maximize opportunity. He would make you or break  you. He made a lot of average guys look great and made them a lot of money. Jim  Press was excellent with the dealers, but he’s not the genius he looked like  during his Toyota days. 
I don’t know why, but I’m furious that Jim Press did  nothing for Chrysler. Please, someone tell me what he did?  I cannot imagine him leaving Toyota for  Chrysler had there not been a lot of money involved.  Many of you have had to come up with lots of  personal cash to keep your dealerships going. Unless he was an investor in some  dealerships that we’ve not heard of, this whole thing just boggles the mind.  How could a guy as brilliant as him be having these sorts of problems?
The Jim Press Toyota days are over. As a matter of fact those  days are over for all of us. Yep, even those of you with superstar franchises.  No more shooting ‘dem fish in a barrel. The fish have gotten slipperier, faster  and smarter. A new day is upon us. The Jim Press Superhero days are gone. 
Since I’m on a role with my venting tirade, let me add one  more thing. Times will get better, profits will too. We have always thought  that the factory passed cost after cost on to us partly because they hated  seeing all the money some dealers were making. They loved eating our piece of  the pie and they wanted more and more of the pie. With the Government now  having an Car Czar, it won’t be long before they figure out a way to extract  more of your bottom line from you. If you think the factory enjoyed eating off  your plate you ain’t seen nothing ‘till the fat ass Car Czar sits down at your  table. 
            Life’s good, let’s eat. That’s all I’m gonna  say. Tommy Gibbs