Don’t you hate hearing…

“We’ve always done it that way”?

Here’s the truth—

Most dealers don’t say it.

They just do it.

They stack fees.

They bury charges.

They advertise one price… and deliver another.

Let me ask you something—

Would you want your mother, your father, a relative or close friend

walking into your store…

Thinking they’re paying one price…the one they saw on your website

…and getting hit with another?

Come on. You know the answer.

And now the Federal Trade Commission is stepping in.

No more games.

What you show as a price…better be what you sell it at.

Some of you are going to test the system.

Some of your are going to try and figure another way.

Some of your are going to get fined a bunch of money and wonder what the heck happened.

Some of your are smarter than that. Some of you have already made the move. Nobody had to tell you or force you to do the right thing.

Now we get back to real selling.

Sell the value of you.

Sell the value of your product.

Sell the value of your dealership.

Earn the trust.

Sell more cars the old fashion way. Because you earned it.

Funny how that works. That’s all I’m gonna say, Tommy Gibbs