I’m venting. I’m screaming or something like that.

Yes, screaming from the rooftop that you need to be using my life-cycle management process. The reason you need to be using it is that it makes good sense. You cannot deny that it makes good sense.

If you were using my life-cycle management process you would have zero units over 60 days. Having units over 60 days makes zero sense.

You could say, “My team and I don’t have the discipline to utilize life-cycle management” which would be a shame, but you can’t say, “It doesn’t make good sense.”

For your entire career, you’ve either stated or heard others state, “All units must stand on their own.” Yet, you treat them all the same. What are you thinking? How’s that working out for you?

Life-cycle management requires you to have a unique strategy for every unit on day one. If you have a unique strategy on every unit on day one, none will see day sixty-one.

My software helps you manage it, but I don’t care if you buy my software or not. My mission for this article has nothing to do with selling you anything.

What I’m selling is trying to get you  to acknowledge the fact that all units don’t deserve the same shelf life.

What I’m selling is that on day one that you be honest with yourself about what you’ve done to yourself.

What I’m selling is you understand you cannot treat a purchase unit the same as you do a trade.

What I’m selling is about your gross going up. Using life-cycle management makes your gross go up.

Maybe you should come up on the roof with me and look down and see the view I see. If you did, you’d be screaming too. You’d be screaming at the person in the mirror. That’s all I’m gonna say, Tommy Gibbs