What’s Different?

I travel a lot. I travel an awful lot. Big cities, small cities, big towns, small towns and all sizes in between.

In most cases if I closed my eyes I could be in any city. They all look the same. With the exception of the terrain if I didn’t know where I was, I wouldn’t know where I am.

They all have Wal-Mart, Walgreens, Target, Home Depot, Applebee’s and the other familiar places. There’s not much difference in any of the cities I go to except some are bigger, some are smaller. Same thing with dealerships.

As I think about your dealership, I’m wondering what makes you different. What’s your defining proposition? Why should people want to do business with you?

Price? Nah. Better service? Nah. Nicer people? Nah. Better facilities? Maybe…

But somehow, someway you have to figure out how to be different. It’s easy to be like everyone else. When you’re like everyone else you become average and to some degree, even boring.

Who wants to be average? You may not want to be average, but you will continue to be so until you figure out how to be different.

I’m pulling for you. That’s all I’m gonna say, Tommy Gibbs