There’s just no disputing that the first of anything is usually the best.

Take coffee.

I look forward to that first taste every morning. For some reason, that first sip tastes better than the second, the third… and certainly better than that sad, cold cup you find sitting on your desk two hours later.

Most things work that way.

The first kiss from your wife, husband, girlfriend or boyfriend was probably a lot better than the one you got last Tuesday.

The first lick of an ice cream cone beats the last one.

I call it The Law of Stuff Tastes Better at First.

Yes, I made that up.

But it applies to used cars, too.

Selling a used car in the first 10 days tastes a whole lot better than selling it on Day 50.

And here’s the big difference between selling a used car and getting a kiss:

Selling a used car is based on math.

Kissing is based on kissing.

Imagine that.

We fail to identify the cars that need to be first.

Some cars need to be sold quickly.

Maybe you buried yourself in the trade.

Maybe it’s the wrong color.

Maybe you bought it at the auction because you thought you were smarter than the market.

Maybe it’s a high-dollar unit with limited demand.

Whatever the reason, these are the cars where your cost-to-market and days supply are working against you.

You have to recognize them early.

And you have to accept the fact that you probably aren’t going to make a ton of gross on them.

That’s okay.

They still serve a very worthwhile purpose in your business model.

Turn them. Get your money back. Put the money into something better. Move on.

There are benefits galore to turning and burning the RIGHT cars.

Because when it comes to used cars…

All kisses are not equal.

That’s all I’m gonna say, Tommy Gibbs