Don’t you just hate it when someone says, “We’ve always done it that way.” What I find so very interesting is that more often than not we don’t actually say it. We just do it.
It’s one of those weird things in business that happens and we just look the other way. Not going to make any waves that what we’re doing doesn’t put us in a competitive position. Nope, just going to go with the flow. The old “father knows best” theory.
There’s not one person reading this that will disagree that the business is undergoing dramatic changes on a daily basis. We’ll soon have chips in our heads and sensors on our fingertips.
The pricing of new and used cars on the worldwide web is as normal as sleep and 3 meals a day.
The other thing that’s normal is we still charge full retail from the parts and service department to the used car department. Talk about putting yourself in a non-competitive position. Whamo.
A lot of smart people read my newsletters. I know you’re smart because you read them. I’m sure someone out there’s going to figure out a better way.
Those that figure it out will sell more vehicles.
Those that sell more vehicles will pile up more total gross.
Those that pile up more total gross will make more money even though they aren’t charging full retail to the used car department.
We’ve always done it that way is such a stupid thing to say. That’s all I’m gonna say, Tommy Gibbs