A lot of dealers had a record-breaking month in March. Some of them have already spent too much time gawking at their financial statements, poking their chest out and patting themselves on the back.
And guess what? For some of them, April is off to a slow start.
Let me caution you; you cannot be satisfied. You can never be satisfied. Those sounds you hear behind you are the competition coming to gobble you up.
If you take just one little break, one little hiccup, it could be the very thing that puts you into a downward spiral.
People are successful for a variety of reasons, one of them being “fear.”
The fear of failure.
The fear of falling back.
The fear of giving up all they have worked so hard for.
It’s that fear that causes the successful ones to keep pushing and to keep looking for new and better ways of doing things.
Scott McNealy, CEO of Sun Microsystems, once said, “You either eat someone for lunch, or you can be lunch.” No truer statement has ever been made.
Being a hard-charging competitor can be craziness at its best. Competing is fun. Trying to get better is the lifeblood of competing, leading and winning.
Study it. Embrace it. Love it. Use it as success fuel. Use it to take you to the top of your mental game.
Develop an unstoppable competitive mindset, and it will push
you so far ahead of the competition that you won’t have to worry about looking over your shoulder.
What you have to realize is that most people are just lazy and because they are lazy they can become complacent very easily. Ultimately their lazy streak will show its head; that’s when you can “own” them.
There are times when you can have a good month in spite of yourself because the market lets you win.
No easy wins this month. Time to go to work. That’s all I’m gonna say, Tommy Gibbs