They are just like used cars that you let hang around too long. It doesn’t matter what you paid for them. It doesn’t matter if you have one of them or 20 of them. It doesn’t matter how popular they were at one time.

You missed the market. Maybe the market was yesterday. Maybe it was a week ago, a month ago or 3 months ago. Face it, you missed it. You weren’t paying attention soon enough.

It’s now decision time. Retail them for as much as the market will now bear or keep them until 2024, 2034, 2044. If you keep them long enough, they will be antiques and you will make money on them.

How long is long enough? You may not have enough time on earth for “long enough.”

In the short term, they are losers. You know it. Everyone knows it, but you keep wanting to ignore it. Maybe the sun has burned not just your eyes, but also your brain.

Enjoy those used eclipse sunglasses. That’s all I’m gonna say, Tommy Gibbs

Disclaimer. I stole this thought from one of my favorite authors Seth Godin.