Things You Should See

We’re currently in the soft launch stage of my UpYourGross software. I’m not writing this today to sell you on using the software, but I want to share a couple of things I continue to observe with our early users and the current data.

It is stunningly remarkable the difference in grosses on:
Auction Purchases
Rental Car Purchases
Customer Acquisitions

Our top performing dealers realized they must turn the auction purchases faster with less gross. Same thing for rental units. They understand that by and large they can go back and buy some more. Turning these units faster at some gross is far better than sitting on them thinking you’re going to achieve the same type of gross that you will on a nice trade-in.

It is further stunning to me to see that there are dealers sitting on units that are over 60 days old and trying to make a profit. The root of that mindset is that every once in a while a miracle will happen and they actually make some money on an aged unit. God bless you if you can do that, but it’s a safe bet that the ROI is going in the tank even if the miracle happens.

It would be very wise for you to pay attention to the grosses you are trying to achieve on the various sources of your inventory and to take a look at your pricing on units that are starting to age out on you. That’s all I’m gonna say,