These are unprecedented times we’re currently going through.
Never in the history of our business have grosses and profits been as high as they are today.
Somewhere between the pandemic and the laws of supply and demand, dealers have been put in the favorable position of selling new and used units at window sticker and above.
Salespeople are saying in so many words, “Take it or leave it, because if you don’t buy it, someone else will.”
While it’s a great situation to be in, I have to caution dealers, managers, and salespeople to be careful how you say it.
Telling a complete story of “why” is a much better road to long-term success.
If you’re coming across as “take it or leave it,” you may wake up one day to discover that they took your advice and have “left you,” and ain’t coming back.
Take it or leave it. That’s all I’m gonna say, Tommy Gibbs.