One of the things I remember about advertising is it’s hard to gain momentum, but really easy to lose it.
In the good ole days, if you were pounding the airwaves and decided to take a break, it was really difficult to get it going again.
When things are rocking is not the time to pull the plug; it’s the time to crank it up.
It’s that way with training too. My business is always good, but it’s even better when times tighten up. When times are tough dealers are looking for answers.
Right now, most dealers are busy selling cars, having record months in gross and their bottom lines.
I don’t train salespeople, but why would you spend money on sales training when Johnny 7 car is now selling 15 and his grosses are $500 more than they have ever been?
I wouldn’t worry about it. This is going to last forever. That’s all I’m gonna say, Tommy Gibbs