Shooting The Moon

Achieving an above average front gross profit on used vehicles is a challenge that’s not going away anytime soon. There are a lot of factors that contribute to grosses going up or not.

One of the most overlooked factors is far too often many in the business have given up on asking for “it all.” I’m not suggesting you do it on every unit, every time, but on certain units you need to give it a shot once in a while.

Let me caution you, shooting the moon can be tricky. You have to be smart enough to know when to get the pricing back in line with the market. Is it 5 days, 10 days, or even 20 days? That’s where you have to pay attention and that’s where your experience and expertise comes into play.

If you shoot the moon once in a while you might just get lucky and hit it.

One thing is for sure, you’re never going to get to go to the moon if you don’t get on the rocket once in a while. But, you also have to know when to abort the mission. Go get ’em Captain Kirk, that’s all I’m gonna say, Tommy Gibbs