I’m in lots and lots of dealerships over the course of a month’s time. I’m not always in them as a consultant, speaker, trainer or coach. I’m in so many dealerships because I’m shopping them.
I love shopping dealerships. I’m betting I shop more dealerships in a month than most people shop in a year.
I shop the biggest of the big and the smallest of the small. The number one issue I observe, regardless of size, is the lack of activity by the sales staff.
It’s not just that they don’t wait on me in a timely manner. It’s that they are standing around doing nothing. Standing around waiting for something to happen, rather than making something happen.
30 years ago we struggled with keeping the sales people busy and productive. A lot has changed the last 30 years. Not much has changed the last 30 years.
But guess what? All those people standing around doing nothing? It’s not their fault. It’s your fault. You’re the boss. It’s okay to be the boss. Just don’t be bossy. That’s all I’m gonna say, Tommy Gibbs