It’s Almost Over!

March Madness is almost over and so is your month. Unless you’ve been living under a rock you know that March Madness is the NCAA basketball tournament.

More often than not these games are won on defense, and a full-court-press is often a major part of a defensive strategy.

A full-court press is a basketball term that refers to a defensive style in which the defense applies man-to-man or zone defense to pressure the offensive team the entire length of the court before and after the inbound pass.

A full-court press takes a great deal of effort but can be an effective tactic. Often when teams are behind late in a game, they will apply full-court pressure as a means of attempting to produce turnovers as well as tire opponents.

A team with less talent can beat a talented team by utilizing a full-court-press for the entire game. It doesn’t take talent, but it takes a lot of heart and desire to play an “in your face” defense for the entire length of the court for a full forty minutes.

If you’re in the car business today you need to be in a full court press. You may very well be behind in the game. Be it good or bad, in the car business every day is a full court press day. Every minute of every day, it needs to be an “in your face” approach.

I know you think you’re doing all you can, but you aren’t; there is always more. If you’ve played sports, you know that is true. Try this. Raise your hand. Now raise it higher. See, I told you so.

How can you do more? Start by writing it down. Make a list of all the basic things you know about this business. Things you now do, things you used to do and things you’ve heard that others do.

Once you make the list, make a commitment to go into a full-court-press for a minimum of the next 21 days. How hard can it be to hold yourself and others accountable for just 21 days? Come on, get with it.

Why 21 days? Research has proven it takes 21 days to create a new habit. If you will focus on this list for the next 21 days good things will happen. I’m trying to press you to take action. I’m pressing you to get after it. I’m pressing you to take stock of what you do and how you do it.

If you’ve just returned from the NADA Convention, what better time than right now to start a full court press? Anytime is a good time to start a full court press.

I think of every minute of every day as a time for a full-court-press. Start pressing and run up the score. That’s all I’m gonna say, Tommy Gibbs