Have you ever climbed a tall tree? I wasn’t all that good at it, but I did really well when the branches all lined up perfectly. You know the type of tree where the branches are nice and fat and it’s almost shaped like a ladder with branches/steps on each side. Climbing a tall tree like this reminds me of what it’s like to be a new car dealer when you have a hot franchise.
It’s like the perfect tree. It doesn’t take all that much effort to be a good tree climber when you have the perfect tree or in these cases the perfect franchise. The right franchise in the right place at the right time. Yes, you sell more if you know what you are doing, but put the village idiot in one of these deals in the right place at the right time and he/she looks like an expert tree climber and he ends up with a lot of fruit.
If I was looking at several trees to climb I would ask myself which of those trees gives me the best opportunity to get to the top so I can have some fruit? In your case you have 5 trees to pick from. You have a new car tree, used car tree, service department tree, parts tree and a body shop tree. But before you make a decision which tree to climb you have to consider which of the trees has the strongest root system. There is a big difference between the strength of a palm tree, an oak tree, a pine tree, a maple tree, and a weeping willow tree (that by the way would be the new car department tree)
Of the trees you have to pick from, the service department and the used car department trees are the strongest. So, we’re going to pick the used car tree today because it’s the one we can have the greatest control over. We know from history that if we give it the right fertilizer and proper water it can get big and strong and bear amazing fruit.
The used car tree is your greatest opportunity but it’s not going to happen by accident. If you have the right equipment (software) and the right training (me) then you will have a much better chance of getting to the top of the tall tree with the best fruit.
Confucius also says: "Dealers that hire Tommy, make the most money" That’s all I’m gonna say. Tommy Gibbs