| It’s a New Year! |
| I’m talking with a dealer the other day who needed some help with his used car department. As it turns out he’s struggling in both new and used car sales. It’s not unusual when you struggle with one you struggle with the other. There are exceptions to that rule as there are some dealers who see themselves as being a “new car dealer” and some who see themselves as being a “used car dealer,” and make good money. For years they have made money doing it their way and I’m not about to say they are wrong. I will say, “they could have made even more money had that not been a single minded car dealer.” The fact is you can be both. When the two departments are managed correctly they compliment each other. When they are both rocking they help to fire up the the parts, service and body shop business which and the bottom line explodes. We all know it’s true that when we improve your used car operation, we improve our entire dealership. While I realize I’m not telling you anything you don’t know, I may very well be telling you something you’re not 100% committed and focused on. Commit to 2025 being your best used car year ever, and 2025 will be your BEST YEAR EVER. That’s all I’m gonna say, Tommy Gibbs |