Make It Short

Being short is good. Sometimes a short answer to a question is the best answer. Just tell me what I asked you.

I don’t need you to tell me the color of the sky and the number of clouds that you saw on the day we missed the deal. I don’t need to know how smart you are.

Just give me the answer to the question I’ve asked. Leave out the rhetoric. Leave out the “who shot John.”

I read Seth Godin’s blog each day. When it’s short I read it. When it’s not, I pass.

In case you haven’t noticed, I’ve tried to make my newsletters shorter so maybe, just maybe you might read them. Better yet, you might pay attention.

There are times when being short is the best way to go.

All those meetings you have…make them shorter.
All those cars going thru reconditioning…make them shorter.
All those deals you’re penciling…make the process shorter.

Short is good. I’ve got nothing else to say, Tommy Gibbs

Back In Style?

I’m thinking about half my readers know what a “wash out sheet” is and the other half probably don’t. For those that don’t, in the early years of the retail auto business, dealers used a “wash out sheet” to determine how much money they really made on the sale of a vehicle.

Here’s the way it worked. A new car comes into your inventory. You don’t know how much money you made until any and all trades are sold and thus “washed out.”

Follow the sequence. A new car creates a trade; you sell the trade. You trade in another and finally sell the last one with no trade. You then you calculate the total gross generated by the sale of that one new car plus all the trades.

It this case it took 3 transactions to determine how much total money was made. You would do the same thing if you purchased a used vehicle. If there were no trades or maybe one, the wash out occurs much sooner.

Some dealerships didn’t pay the sales person his/her full commission until the deal “washed out.” Do you think the sales person had a vested interest in seeing that the trades got sold? You betcha!

As I see the industry struggling with gross profit I have to wonder if maybe we’d be better off to go back to the old way of thinking. With technology being as sophisticated as it is today, why not calculate the total gross generated by one new car sale or one purchased used car sale?

We can all agree that to improve front gross profit, we need to work harder to sell the value of the vehicle and our organization. Most would also agree the key to long term success is going to be to improve volume.

If you’re going to improve volume it might be wise to look at the big picture by thinking about how much total “wash out gross” we are generating rather than just the sale of one unit.

It’s kind of like suits and ties. Keep them around long enough and they will come back in style. That’s all I’m gonna say, Tommy Gibbs

When It’s Not Working

If what you’re doing isn’t working, why do you keep doing what you’re doing?

Maybe you don’t know it’s not working? Nah. Could it be you know it’s not working, but keep thinking if you stay the course that it eventually will work?

I’m all for staying the course, but how long can you stand to stay the course? The sad part of this story is there are those around you, some not even as smart as you, and they know it’s not working.

They are embarrassed for you, but they are afraid to speak up. They know you already know it’s not working, but they don’t want to make you mad by telling you something they think you already know.

Only an idiot stays the course when they know it’s the wrong course. You’re not an idiot. For gosh sakes, do the right thing and change directions.

The worst that can happen is it doesn’t work. What you’re doing ain’t working. Changing the miserable course that you are on will energize the team and when you energize the team anything is possible.

I’m energizing you. It’s working. That’s all I’m gonna say Tommy Gibbs

The Devil Is Gonna Get You

My parents and grandparents lived through the Great Depression. Their lives and the way they think about money and how they spend it was dramatically changed forever.

In the last 10 years or so many dealers went through their own great depression. No doubt, many learned some very valuable lessons.

It’s funny how a few good years in the car business can make one forget life’s valuable teaching moments. I get to see a lot from where I sit, and what I’m seeing is dealers feeling a great deal of temptation right now.

You might fit one of these two categories:

1. You’ve done a good job of selling down for the winter season. Inventory is short and you’re worried that you may not be able to keep pace with your current growth. You want to go out and buy a bunch of inventory so you can be ready.

Tommy Says: Oh stop it. You’re in the catbird’s seat. Take a look at what you sold last January, February and March. I’ll bet you if you turn your current inventory, add a little here and there that you can exceed what you did last year. You’re poised to have the best spring and summer in your entire career. You’ve gotten smarter this past year. Don’t be stupid and let the Devil turn you into a dummy.

2. You’ve got lots of inventory on hand. Lots of aged inventory, that is. The Devil is telling you to push the panic button, unload them at the auctions and start over. Prices are dropping and you are tempted to go buy some new stuff and be ready for the New Year.

Tommy Says: Oh stop it. You cannot win by dumping all that aged crap at the auction. If you’re going to do anything you’d be better off writing them down, finding retail buyers and getting yourself in position to have a big spring and summer. Now is the time to fix your mess. You’re not going to fix it by letting the temptation of unloading your crummy aged inventory in the wholesale market and loading up on more inventory.

The light you think you’re seeing at the end of that tunnel is a locomotive being driven by the “Devil of Temptation.” That’s all I’m gonna say. Tommy Gibbs

What I Wish

1. That you and your team have the most successful year in your history.
2. That you and your team understand the value of pressing your cost down.
3. That you and your team embrace becoming a stude nt of the game.
4. That you and your team turn and burn high dollar units.
5. That you and your team buy very few and selectively from the rental car companies.
6. That you and your team never miss a trade at the front door.
7. That you and your team buy more units from your customer base.
8. That you and your team utilize my “Life Cycle Management Program.”
9. That you and your team realize you don’t make money on units 30 days and older. Yep, 30 days.
10. That you and your team re-think recon cost and packs.
11. That you and your team get your vehicles in and out of recon down to 3 days or less.
12. That you and your team continue to move to “one-price” by learning how to say “no” to the customer and “yes” to selling the value of your product and your store.
13. That you and your team realize paying on gross makes no sense.
14. That you and your team pick up your intensity and make things happen.
15. That you and your team become a team.
16. That you and your team add me to your team.

That’s all I’m gonna wish, Tommy Gibbs

Bumblebee Time

This should be a really good week. It will only be a really good week if you make it a good week. It’s not going to be a good week if you stay in your seat acting like a computer geek.

You can make it a good week by getting up and moving around. You should be like a bumblebee on a pollination mission. You’re here. You’re there. You’re everywhere.

You can’t just flap your little wings in place and think someone’s gonna sell a car. You have to move around.

You have to create the buzz. You have to go from being weak and meek in order to make it a good week.

I don’t like things to be all about you, but this is all about you. This week is all about you. It’s about you making things happen.

It’s about you contributing as much in a week as you sometimes do in a month. It’s not about you giving 100 or 110%. It’s about you giving 200%.

It’s not about asking others to do it. It’s about you doing it. You sometimes think you’re important. Well, you are important. You’re even more important than you think. At least this week you are.

You may have to sting a few people this week. That’s ok. Some of your team could probably use a sting or two. A little stinging pain for a whole lot of car selling gain.

This is not the week for the meek and certainly not a week for a geek. It’s the week of the bumblebees. Let the stinging begin. That’s all I’m gonna say, Tommy Gibbs

Questions, So Many Questions

1. How’s the plan coming?
2. Have you presented the plan?
3. Has the team talked about the plan?
4. Is the team sold on the plan?
5. Have you even started on the plan?
6. What happens when the plan falls apart?
7. What’s plan B? Plan C?
8. Is it a new plan with the same tired and worn out players from last year’s team?
9. Is it time to change the head coach?
10. What about the assistants?
11. Does the plan include the same selling process from 2002?
12. Are you sold on your own plan?
13. Are you planning for the sake of planning?
14. Is your plan a pie-in-the-sky forecast and not really a plan at all?
15. Did the plan come together for you because you put a bunch of numbers on an Excel spread sheet?
16. Since you think you have a plan, do you have a strategy in place to execute the plan?

Planning is fun. It makes us feel good. Just because you feel good doesn’t mean you’ve got it right. That’s all I’m gonna say, Tommy Gibbs

What’s Your Intent?

There are a lot of common problems when it comes to the used car operations for new car dealers. But of all the problems and challenges that dealers face, the number one problem is that dealers trade or buy a unit and have a lack of “intent.”

Most would say “Of course I have intent. I intend to sell this unit and make some money.” That makes total sense, but the problem is it’s far too general.

That’s like saying you’re going to drive from NY to LA without a plan on how you intend to get there. How many of you have ever heard the saying, “Every used car has to stand on its own?” If you’ve been around long enough you understand the term and can probably agree with the statement.

That being true, how can you give them all the same shelf life? How can you not have a specific intent for each unit? Most dealers don’t think “What’s my intent” when a unit comes into their inventory. It makes no sense to paint them all with the same broad brush.

Intent starts with the appraisal and is finalized during the trade walk where the “final intent” is determined. If dealership managers would look at each unit and clearly state their intent they would have fewer inventory problems, turn would improve, and average gross, volume and ROI would go up.

I’m not going to go into the details here in this newsletter, but my life cycle management process gives you the disciplines to determine and carry out your “intent.” I will be making my life cycle app available to a limited number of dealers in early 2015.

My intent with this article is not to try to sell you something. My intent is to get you to think harder about what your own intent happens to be when you bring units into your inventory.

That’s all I’m gonna say, Tommy Gibbs

Funny, Funny

If you read Automotive News and other related publications then you know the value of used cars has started to head south. 

For some of you it’s no laughing matter. And for some of you, you’re sitting there with a smile on your face. You might even be using the secret code LOL.

Those that are smiling are smiling because they have the disciplines in place to make sure units don’t go over 60 days. Others are frowning because they have a lot of stuff sitting out on the used car lot way over 60 days.

They know they have a ton of water and with values dropping the water is moving up to flood levels. Might be panic time.

It’s very, very simple. If you are turning your inventory then you don’t really care what happens in the market. That’s because you’re always buying and selling in the same market.

Think about it; if you have units in stock that are aged, then you are not in today’s market. There are other dealers bringing those same units in the inventory today, for less money than you have in yours.

And, they can sell them for less and make more money than you can.

Kinda funny ain’t it? That’s all I’m gonna say, Tommy Gibbs

Who Are You Working With?

Have you ever been around incompetent people? Maybe you’ve actually worked with some or even worse they were your supervisors.  

Here’s the thing about incompetence. It carries the same sort of momentum that working with competent people does.

When you’re surrounded with competent people, you tend to become more competent yourself. And of course the opposite is true.

If you surround yourself with incompetent people you become incompetent and “incompetent momentum” takes over the organization. The “Peter Principle” is when someone gets promoted above their competency or ability level.

Too often in business, people get promoted based on how they have performed in another position or who they are related to. It happens all the time in the car business.

Joe, who can sell 20 cars a month, becomes a sales manager. Then Joe becomes the General Sales Manager and then we wake up one day and Joe is the GM and we ask, “How did that happen?”

Either you need to surround yourself with competent people or go someplace else that actually has competent people.

To do anything less is incompetent. That’s all I’m gonna say, Tommy Gibbs