If you’re going to continue to make money, and hopefully make even more money, you will have to become more efficient.
Your processes will need to become more efficient. Your management team will need to become more efficient. Your entire dealership will need to become more efficient.
You will have to become more efficient when it comes to managing your expenses. And, you must become more efficient when it comes to speed and cost of your reconditioning. I know it’s a sore subject for some of you, but the sooner you address it the sooner you will move forward.
There are many issues dealers are scrambling to deal with as we move into the most competitive environment in the history of the automobile business.
In order to do volume in used cars you need to have a “costing advantage.” By “costing advantage” I mean what’s added to the car once you own it, which includes packs and reconditioning.
To have a costing advantage you have to re-think your packs (which usually gets down to pay plans) and most importantly, what you charge the used car department from your shop.
If you know your history, you know that a couple of the reasons dealers added packs and charged full retail from the service department was because sales managers worked from cost up.
This is no longer true. Your sales managers don’t have control over gross as they did 20 years ago. The market conditions such as days supply are having an impact on how you price your vehicles.
More and more dealers are moving toward becoming one-price dealers and saying “no” when the customer shows up and wants a discount. (In the near future our UpYourGross software will track this for you.)
Becoming more efficient means improving the amount of time it takes to get a unit through recon and to the front line. Every day that a unit is not on your front line available for sale is costing you money.
Sadly, most dealers do not actually know how long it takes. And even when they do, they turn a blind eye toward the problem. They let the proverbial tail continue to wag the dog when
it comes to fixing the service timeline problem.
If you’re going to do more volume you need to have an advantage when it comes to getting cars through your system and the cost tied to doing so. You must become more efficient.
The pain of efficiency, or the pain of regret. You’re going to have one or the other and the cool thing is you get to pick. That’s all I’m gonna say, Tommy Gibbs