I’m done playing nice.

I’m done soft-speaking. I’m done sugarcoating. I’m done hearing you say, “Everything’s fine — we drank the Kool-aid.”

Unless you drank my super Kool-aid, it’s not fine.

Some of you have. Most haven’t. If you haven’t, do yourself a favor — drink it.

Here’s the plain truth: you need a life-cycle management process. Not because it’s trendy. Not because I sell software. Because it makes sense. Smart, measurable, practical sense.

You can argue with me if you want — you’ll be wrong.

Some of you will say, “We don’t have the discipline to use it.” That’s an excuse. Discipline can be built. Systems can be taught. Saying it “doesn’t make sense” is the only claim you can’t defend.

For years you’ve preached, “Every unit must stand on its own.” But you treat every unit the same. What are you thinking? How’s that working out?

Life-cycle management demands a unique strategy for every unit on Day One. If you actually set a strategy on Day One, you won’t be watching the same car on Day Sixty-One wondering why it hasn’t moved.

Yes, my software helps manage this. But I don’t care if you buy my software. What I care about is this simple fact:

Not every unit deserves the same shelf life.

On Day One be honest: did you price this to sell, to hold, or to hope? Stop treating purchase units and trades as twins when they’re not. Start triaging them like the business you want to be.

Do this and your gross goes up. That’s not hype — it’s math.

Are you done playing nice? You should be. That’s all I’m gonna say, Tommy Gibbs