One of the processes I learned early in my career as a new car dealer was a “Save-a-Deal” meeting.

I often bring it up in my workshops. About 75% of the people have heard of it and of that maybe 20% actually do it.

If you don’t know what it is or you’re not using it, you should learn about it and you should start using it. It’s simple and effective to do.

It’s actually what its name implies. It saves deals. It makes deals. It helps you sell more cars. It keeps the staff focused on what’s important.

Every morning the Dealer, GM or GSM should gather up all the Sales, F&I and BDC/Internet managers and review the activity and pending deals from the previous day.

Bring the up log into the meeting and talk about each up from the previous day. Assign certain tasks and follow up to specific managers who will report back with the results.

Make sure every appraisal from the previous day is reviewed, discussed, dissected from one end to the other. Look for a way to get the trade and make the deal.

Consider all options including shopping the trade and even burying yourself. Have a manager contact all the customers that you could not come to terms with and up the ante for their trade. Sometimes all it takes is a phone call from the right person and another $500 to make the deal.

The odds are your competitors aren’t following up with an additional offer. You win and it’s an easy way to improve your “look to book.” When you improve your “look to book,” you spend less time hanging out at the auctions.

I’ll guarantee you’ll make some deals. You’ll save some deals. You’ll make more money, have a happier life and momentum will build. When you built momentum, the team wins. When the team wins, they want more wins. “Save-a-Deal” meetings are all about winning.

It takes discipline to do a “Save-a-Deal” meeting every day. “The pain of discipline or the pain of regret.” That’s all I’m gonna say, Tommy Gibbs

I’ve written about this before, but the subject is so important that I’ve revised and repeating myself.

I’m going to be discussing and commenting on what’s commonly known as the “Four Stages Of Learning” plus two others that I know you have never heard of because I made them up. I don’t know where the first four originated, I just know I stole them.

All six stages of learning apply regardless of the application. They can be applied in sports, business, social activities, and life in general.

All 6 stages of learning apply regardless of the application. They can be applied in sports, business, social activities, and life in general.

1. Unconscious incompetence-The individual does not understand or know how to do something and does not necessarily recognize the deficit. The individual must recognize their own incompetence, and the value of the new skill, before moving on to the next stage.

The length of time an individual spends in this stage depends on the strength of the stimulus to learn. The more time they are willing to spend learning the skill or activity the faster they move to the next stage.Example: You decide to take up golf so you go out to the driving range, whack at a few balls. 1 out of 10 you make great contact, but you have no clue what you’re doing. You know you love the feeling and you know you want some more of it so you keep returning to the driving range and/or play a few rounds of awful golf.

2. Conscious incompetence-Though the individual does not understand or know how to do something, he or she does recognize the deficit, as well as the value of a new skill in addressing the deficit. The making of mistakes can be integral to the learning process at this stage. Example: After going to the driving range for a while and playing a few rounds you begin taking lessons with a golf pro and quickly realize how little you know. You observe others either at the golf course or on video, etc. and the realization of how much there is to this game starts to sink in.

3. Conscious competence-The individual understands or knows how to do something. However, demonstrating the skill or knowledge requires concentration. It may be broken down into steps, and there is heavy conscious involvement in executing the new skill. Example: More golf lessons, more golf rounds played and you are starting to understand the integral parts of the swing. You haven’t mastered the swing yet, but you are starting to strike the ball more consistently especially when you think it through. It’s not automatic, but your skills are improving as your knowledge starts to grow. This can be the most frustrating stage of the first four. You still have to think about it. When you do your results are much better and when you don’t you want to throw your clubs in the lake.

4. Unconscious competence-The individual has had so much practice with a skill that it has become “second nature.” and can be performed easily. The individual may be able to teach it to others, depending upon how and when it was learned.Example: You’ve now repeated your golf swing enough times, played enough rounds, attempted enough different types of shots that you can break par or better and have reached a very competitive level. You no longer have to think about the elements of your swing, you just do it. The physical and mental muscle memory is locked in.

5. Competent Incompetence-is the most dangerous of the six. It’s when you have years of experience, know your stuff and have become convinced you have nothing else to learn. Your success has convinced you that you are “the man,” (or woman) and you are done learning. Seeking more knowledge is the last thing on your mind. What got you to where you are today is what you think is going to keep you where you are and beyond.

6. Learning to be competent-this stage never stops. It’s a life long journey that keeps life interesting and challenging. You know that learning is a journey, not a destination. (That would be you and I.)

The most successful people at any skill, business or activity are the ones who continue to do two things:

1. They keep going back to the basics.

2. They continue searching for answers even when they think they already have many of them.

What stage are you in? I’m in the “Learning To Be Competent” stage and I hope it never ends. That’s all I’m gonna say, Tommy Gibbs

I realize this may not be a fit for some of you. And yes, there are some who believe this is old school, old fashioned and outdated. But, there are some who can make this work. And if it helps someone sell a few more units, I can handle a little criticism.

Memorial Day is just around the corner. It’s not too soon to be thinking about putting on a Memorial Day sale.

Consider Having An Onsite Tent Sale:

1. Put the tent up as close to the road as possible. Pick the best strategic position on your lot.

2. Put tables and chairs in the tent.

3. Put ALL of your people in the tent.

4. Everybody goes in the TENT!

5. Work all deals in the TENT!

6. If at all possible, move your computers into the tent and do F&I in the TENT.

7. Hang banners from the TENT saying “TENT SALE.”

8. Promote it with Direct mail and/or with a “private invitation” only deal for Thursday before you kick off your regular ads.

9. Do anything you can to make it look like a circus.

10. Rent those jumping air things for kids.

11. Balloons and more balloons.

12. Pop Corn, Sodas, Hot Dogs.

13. Lots and lots of spiffs for your sales people and managers.

14. Do a great kick off breakfast on Thursday for your staff.

15. Don’t do it just for the sales staff; get as many of your

employees involved as you can. (Feed everybody lunch every day of the event as well.)

16. Send out memos and emails to all employees explaining in detail what’s going to be happening.

17. Rope off special parking for customers. Hire an off duty police officer or security guard to direct them.

18. Answer the phone XYZ Dealership Tent Sale in Progress.

19. Do a fundraiser at the same time for the local little league or whatever.

20. Post the event on your website.

21. Do an email blast to all your customers advising them of the sale. If your CRM system is sophisticated enough make sure you tell them you need their specific trade and will pay top dollar for it during the sale.

22. Giveaways generally don’t do much except cause people to show up to get their gift and leave, but having people register for a free car is a good way to get info on them when they show up. Pick out a $2000 or $3000 car and give it away.

23. Along that same line, give the salesman who registers the winning ticket some sort of prize. Gift card, $200, whatever floats your boat.

24. Make up a bunch of signs like real estate signs that say “Tent Sale in Progress” and put along the grass in front of the dealership.

25. If you’re close to the interstate do some signs with arrows and put them up close to the ramp. (Oh come on, the worst that can happen is they make you take them down.)

26. Rent a chicken suit or some kind of character and have them walk up and down in front of the Dealership with a placard that says “Tent Sale in Progress.”

It’s not complicated and it’s not expensive. You just have to be creative. Get some of your key people together and throw some ideas around.

That’s all I’m gonna say, Tommy Gibbs

Where can I find a good used car manager? Yep, I get 15 to 20 emails a month asking me that question.

Often, when speaking to a 20 group or at a convention, someone will approach me and ask me if I know anyone they can hire for the used car manager’s position.

Very seldom do I have a name. Think about it. For the most part, if someone’s really good at what they do, they are smart enough to stay put. Whoever they are working for is smart enough to treat them well so they do stay put.

99.9% of the time when someone leaves an organization all the inventory problems come to the surface upon their exit.

My advice is always the same; you need to find someone within your organization, someone who knows your culture and who you can develop for an even greater position.

That’s what leaders do. They grow their team. They don’t run out and hire other people’s problems.

I often say if I were in your shoes, I’d find someone internally with a strong work ethic, who is open minded, technologically savvy, has some common sense, and I’d coach them to greatness.

For at least 6 months I (meaning the dealer or GM) would hold their hand. They would be my assistant. We’d be like Siamese twins and we would do everything together. He/she would follow me around like a puppy dog.

Here’s how it would work:

I do it and they are with me. (The best part about this is you’re going to find out where all the obstacles and landmines are located. Because you have the power, you will fix a lot of issues that have been holding your used car operation back.)

Eventually, I’d hand it off to them and they would do it and I’d be with them. I’d watch. I’d critique.

At some point, they would do it. They don’t need me except on issues outside of the scope of their authority.

And then, here’s the biggie, (this is how you grow) they do it, and someone is with them.

This is how you compound and grow your organization. Just like compounding interest.

Until you take this approach, your ability to grow will always be limited. To do anything else, you’re just plugging holes with a temporary worn out cork.

That’s all I’m gonna say, Tommy Gibbs

The downside of absolutes is it chokes off the potential to have an acceptable exception.

Exceptions break the rule of discipline.

Exceptions soon become the norm.

When exceptions become the norm chaos breaks out. The type of chaos I’m referencing isn’t actually like a bomb going off. This chaos is slow and gradual, often not recognized, and then – whamo – there it is, its ugly face screaming at you, “What the heck happened?”

Now here’s the real deal for those of you looking to become better leaders. You can have absolutes and exceptions in the same house. They can actually hang out with each other once in a blue moon.

True leaders can use them both and chaos will never show its ugly face. Granting an exception and going back to absolutes is very doable.

The problem with leadership is that very few leaders have the skill to make effective use of them both.

Most people in leadership positions are stuck with one or the other.

At any given moment one is just as bad as the other. That’s all I’m gonna say, Tommy Gibbs

As many of you know during the 20 plus years that I was a new car dealer I also refereed Division I NCAA college basketball.

As a division I NCAA official I was required to attend the NCAA clinic held each fall just prior to the kick off of the basketball season. The purpose of those clinics were primarily to cover something called “points of emphasis” and to go over the new rules for the upcoming year.

“Points of Emphasis” means that during the previous year there was a rule in place that the officials did a lousy job of calling. It could be something as simple as “palming the ball” or a little more complex like a “block/charge foul.”

In those meetings that all Division I NCAA officials are required to attend, every Division I NCAA college basketball coach is also required to attend. I hope you can get a visual on this unique gathering. You have college basketball officials and college basketball coaches in the same room.

The term “interesting” is an understatement.

What do you think is the number one complaint that college basketball coaches have about college basketball officials? I’m thinking you probably got it right. It’s the lack of “consistency.”

What do you think the number one complaint is from most people about their supervisors? Got that one right too.

“Consistency.” As a matter of fact, it would not matter what department or business you might be in. The number one complaint from all subordinates about management is the lack of consistency. Being consistent is about having processes and procedures that you believe in.

The trick in management is to be consistent in demanding high standards, consistent in achieving high quality, and to reach such ends using methods that oftentimes requires flexibility, reassessment, change, etc. which can cloud the issue of being consistent.

Even with some flexibility in the equation, a leader has to be able to display consistency. When a Leader is consistent people can depend on them. That leads to trust, which leads to amazing results.

However let me caution you. There is good consistency and bad consistency. If you have really bad management techniques or bad processes you may be consistently getting it wrong.

Good consistency doesn’t require a major overhaul, but must be tweaked daily.

Bad consistency not only requires a major overhaul but it may require a total change in habits and if change doesn’t take place then the next step may require changing people.

If you think of companies you enjoy doing business with you will find a common thread of consistency. Amazon, Chick-fil-a, Southwest Airlines, Starbucks, FedEx to name a few.

You may not like everything about them, but when you compare them to their competitors they win hands down when it comes to consistency.

So, to its core, consistency is really important. It’s important for you and it’s important for those around you. I try to be consistent by sharing simple, but effective ideas with you each week.

That’s all I’m gonna say, Tommy Gibbs

How Long?

How long does it take to know if they can do it? Do what?

Do whatever it is you’ve hired someone to do.

Does it take a week?

Does it take a month?

Does it take 90 days?

Does it take 6 months?

Does it take 6 years?

How long does it take you to figure out if you’ve got the right person or the wrong person in the job?

Part of that decision-making process might depend on:

1. How much have you invested in the selection process of putting the right person in the right job?

2. Did you put someone in the job because they were the “next up?”

3. How much have you invested in their training and development?

4. How much have you invested of your own time coaching and teaching the person?

5. Does your organization give people the tools they need in order to be successful?

6. Do you make the effort to get legitimate feedback from those around you that “know” about how this person is performing?

How long does it take for you to figure out if they can or they can’t?

That’s all I’m gonna ask, Tommy Gibbs

It’s been 7 years since we introduced our UpYourGross life cycle and recon management tool. Our success has far exceeded our expectations.

One of the things I’ve noticed inside our software is a dealer will occasionally make a little bit of gross on a unit that’s over 60 days old. Sometimes even a lot.

During the pandemic that wasn’t an unusual occurrence. And to many dealers’ delight they have experienced a little of that with the introduction of tariffs on new cars. (What a great opportunity to get rid of your aged crap.)

Keep in mind even if you’ve gotten luck and made some gross on that aged unit, your ROI sucked. Maybe you don’t care all that much about ROI because you’re paid on gross and it ain’t your money.

I bet you feel a lot different about your personal 401K account.

Since I’m in the question-asking mood, what if you had priced that aged unit the same way on day 30 rather than after 75?

Would you have sold it faster?

Would you have had a better ROI?

Better yet, could you have sold it and reinvested the money and doubled the gross on two units vs. one?

Used cars don’t age on day 61. They age on day one because someone isn’t paying attention.

Suddenly, day 61 rolls around and panic sets in and we drop our drawers and take the hit.

One of the drills I like to do in my workshop is to ask managers to describe their oldest unit in stock.

After they tell me all about it, I ask them, “In your professional opinion, why do you think you haven’t sold that unit?” With very few exceptions, whatever they say was there on day one. The one undeniable fact about the automobile business is that price sells cars.

If you priced your most problematic cars more aggressively in the first 30 days, then you would increase your odds of making a lot more money. Of course, the smartest dealers are able to recognize a problem unit on day one.

Stop betting on lucky. Start betting on smart. That’s all I’m gonna say, Tommy Gibbs

As Starbucks CEO Howard Schultz reminds us, “Seek to renew yourself, even when you’re hitting home runs.” How appropriate is that in today’s market?

A lot of dealers had a record-breaking month in March. Some of them have already spent too much time gawking at their financial statements, poking their chest out and patting themselves on the back.

Let me caution you; you cannot be satisfied. You can never be satisfied. Those sounds you hear behind you are the competition coming to gobble you up. If you take just one little break, one little hiccup, it could be the very thing that puts you into a downward spiral.

People are successful for a variety of reasons, one of them being “fear.”

The fear of failure.

The fear of falling back.

The fear of giving up all they have worked so hard for.

It’s that fear that causes the successful ones to keep pushing and to keep looking for new and better ways of doing things.

Scott McNealy, CEO of Sun Microsystems, once said “You either eat someone for lunch, or you can be lunch.” No truer statement has ever been made.

Being a hard-charging competitor can be craziness at its best. Competing is fun. Trying to get better is the lifeblood of competing, leading and winning.

Study it. Embrace it. Love it. Use it as success fuel. Use it to take you to the top of your mental game.

Develop an unstoppable competitive mindset, and it will push you so far ahead of the competition that you won’t have to worry about looking over your shoulder.

What you have to realize is that most people are just lazy and because they are lazy they can become complacent very easily. Ultimately their lazy streak will show its head; that’s when you can “own” them.

There are times when you can have a good month in spite of yourself because the market lets you win. The market may cause April to be a win.

The best time to get better is when you’re winning. Don’t waste your wins.

That’s all I’m gonna say, Tommy Gibbs

As Starbucks CEO Howard Schultz reminds us, “Seek to renew yourself, even when you’re hitting home runs.” How appropriate is that in today’s market?

A lot of dealers had a record-breaking month in March. Some of them have already spent too much time gawking at their financial statements, poking their chest out and patting themselves on the back.

Let me caution you; you cannot be satisfied. You can never be satisfied. Those sounds you hear behind you are the competition coming to gobble you up. If you take just one little break, one little hiccup, it could be the very thing that puts you into a downward spiral.

People are successful for a variety of reasons, one of them being “fear.”

The fear of failure.

The fear of falling back.

The fear of giving up all they have worked so hard for.

It’s that fear that causes the successful ones to keep pushing and to keep looking for new and better ways of doing things.

Scott McNealy, CEO of Sun Microsystems, once said “You either eat someone for lunch, or you can be lunch.” No truer statement has ever been made.

Being a hard-charging competitor can be craziness at its best. Competing is fun. Trying to get better is the lifeblood of competing, leading and winning.

Study it. Embrace it. Love it. Use it as success fuel. Use it to take you to the top of your mental game.

Develop an unstoppable competitive mindset, and it will push you so far ahead of the competition that you won’t have to worry about looking over your shoulder.

What you have to realize is that most people are just lazy and because they are lazy they can become complacent very easily. Ultimately their lazy streak will show its head; that’s when you can “own” them.

There are times when you can have a good month in spite of yourself because the market lets you win. The market may cause April to be a win.

The best time to get better is when you’re winning. Don’t waste your wins.

That’s all I’m gonna say, Tommy Gibbs