March Madness is almost over — and so is your month.

Unless you’ve been living under a rock, you know the NCAA Tournament isn’t usually won by offense alone. Championships are won on defense. Pressure. Effort. Relentlessness.

Basketball calls it a full-court press.

That means pressure everywhere. Every pass. Every step. Every second. No breaks. No easy possessions.

It takes energy. It takes discipline. And here’s the important part:

It doesn’t always take more talent — it takes more effort.

Less talented teams beat better teams every year because they refuse to let up. They stay in your face for forty straight minutes. They create mistakes. They wear opponents down.

Sound familiar?

Because that’s exactly where the car business is today.

Whether you’re ahead or behind, this business demands a full-court press every single day. Every customer. Every lead. Every appraisal. Every process.

An “in-your-face” commitment to execution.

And before you say it — no, you’re not doing everything you can.

Nobody is.

If you’ve ever played sports, you already know this truth.

Try this:

Raise your hand.

Now raise it higher.

See? There’s always more.

So here’s your challenge.

Write it down.

Make a list of the basics:

• The things you know you should do.
• The things you used to do.
• The disciplines you’ve allowed to slip.
• The processes you know that actually work.

Then commit to a 21-day full-court press.

Hold yourself accountable. Hold your team accountable. No excuses for three weeks.

Why 21 days?

Because habits aren’t built by intention — they’re built by repetition. Give focused effort for 21 straight days and momentum takes over.

I’m pressing you to act.

Pressing you to refocus.

Pressing you to raise your standard.

Every minute of every day is an opportunity to apply pressure.

Start pressing.

And run up the score. That’s all I’m gonna say, Tommy Gibbs