When you’re in business you have a ton of issues to deal with. None are more important than communicating with staff and management to help them improve performance and profitability.

When you’re in a dealership day-to-day it’s like living with family members and therein lies the problem.

It’s difficult to hold family accountable.

There’s tons of data for you to sort through each day to help you create a roadmap of accountability. You often ignore it and look the other way because you don’t want to lose your family members.

Actually, sometimes it is family and that can be a whole other can of worms.

Let’s apply this to real life. Since you can’t fire or excommunicate your children, if your child isn’t doing what they need to do, don’t you at least try to point out a better direction for them? Don’t you try to coach them for greater and more positive results?

The problem is a lot of people see the word “accountable” as a negative word. When you’re holding people accountable you should be using it as a tool to coach them to the next level.

It’s about pointing out those things they may be missing that you’re able to spot because of your experience and all the data you have at hand.

People don’t do things because either:

A. They don’t know what to do.
B. They know what to do and refuse to do it.

As a leader you’re responsible for making sure they know. Once they know you’re responsible for making sure they do it.

When are you going to stand up? That’s all I’m gonna ask,