I love the word every. Even though I love it I find it to be one of the most abused words in the English language.

There’s only one definition for the word “every.” It means without exception. No exceptions!

A few of the abuses:

We will do a trade walk every day
We will re-price our used cars every day
We will attack our 10 most expensive used cars every day
We will press our cost down every day
We will do a lot walk every Friday
We will make sure every customer is properly greeted and logged
We will present the menu to every customer in service write up
We will TO every customer to the F&I department
We will answer every phone call in the parts department by the 3rd ring
We will do a save-a-deal meeting every day
We will counsel sales people every day

I’m sure you can think of a lot more. I send you things like this “every” week to make you think.

That’s all I’m gonna say, Tommy Gibbs