University of Alabama’s head football coach, Nick Saban, is part owner of Mercedes-Benz of Birmingham and Infiniti of Birmingham in Birmingham, AL.

I don’t know what he knows about the car business but he’s a pretty darn good football coach. At this point, he’s won four national titles at two different schools, which is unheard of.

Based on the team’s current status there’s a good chance he’s going to get a shot at a fifth one.

The company’s mantra for his dealerships is, “We will trip, fall and skin our knees trying to delight our customers.”

I’m thinking that’s the kind of mantra a great football coach would have, so there’s no surprise there. What I am surprised at is that more people in business don’t
have that same mindset.

Just think of the possibilities, if you could instill that thinking in your team. Advertising expenses would go way down. CSI scores and profits would go way up.

That’s all I’m gonna say. Tommy Gibbs