I want to ask you about doing a trade walk every day. First, let’s make sure we’re on the same page as to what a trade walk happens to be:
1. All units traded or purchased are parked in a staging area as they come into the inventory.
2. Every morning, all the members of the management team, plus any available sales people, will hold a meeting in front of each unit, discussing how high or low we might be in it, its pros and cons and conclude a disposition and a unique strategy for that unit.
3. Disposition meaning, wholesale or retail.
4. Strategy meaning, using my life cycle management process to determine the allocated shelf life of each unit and how we intend to retail it within the assigned life cycle.
Do you agree that the trade walk is a good idea?
Why aren’t you doing it? That’s all I’m gonna ask, Tommy Gibbs